The answer lies in the letters WM, short for Weltmeisterschaft which means World Cup in German. At first glance, it would seem that there is nothing to suggest that Germany is the host country. Germany, or West Germany to be exact, continued with the single-color design, started by Mexico. The only indication we get that the World Cup was hosted in Mexico is in its accompanying text.įun fact: Brazil, having won the World Cup for the third time, takes home the Jules Rimet Cup permanently. Using negative and positive space to depict the shape of the football, this logo design marks the start of more to come. Mexico truly stripped down the World Cup logo in this shockingly simple, tradition-defying logo.
The globe and football are depicted as one, one in shape, the other in color shades. Also, it was christened the Jules Rimet Cup hence its name as part of the text. Flanked by the UK flag, this logo design has a piece of history in it – the trophy you see was the previous trophy design before the current one was introduced in 1974. The design leaves no one guessing as to who is the host of the 1966 World Cup. The event was slightly marred by a 9.5-magnitude earthquake, and major reconstruction was required to the infrastructures affected. Surrounding the stadium is a circle that is half football (top) and half globe (bottom). Chile placed their flag in the field to signify that the World Cup would take place on their grounds.
Chile (1962)įeatured in the middle of the logo is a stadium. The ball and the football player completes this simple football event logo design. It translates as World Championship from Swedish. The letters VM in the background stands for Världsmästerskapet. Sweden backtracks to the poster style albeit with some liberties, with this 1958 World Cup logo design. The text at the outline of the globe can be roughly translated as World Football Championship in three languages – French, German and Italian, the three most spoken languages in Switzerland. The fact that it is a world event is highlighted with the globe design in the background. The white cross on red, signifies the Swiss flag, and is placed on a red football. Switzerland was already trying minimalism in 1954, and boldly does so with a World Cup logo design. Like the current 2014 logo, the colors from the Brazillian flag are incorporated in the design. It was the last first year to sport an official World Cup logo, although the general design was still poster-like. Brazil (1950)Īfter two missed World Cup events due to WW2, the World Cup resurfaced in a new host country, Brazil. This will be the last year World Cup posters are used to represent the Games. The colors used are from the French flag albeit in a slightly different shade. The stance of the player, is both dominant, symbolizing victory and triumph, and imposing, challenging other nations in a worldwide competition spanning the globe. The world is at your feet – well, in this poster, it lies under a football too. To show that it is a global competition, flags of participating nations are placed in the backgroud. Even the socks are colored white and green which are part of the national flag colors. The football player featured has part of the Italian flag on his jersey. This poster clearly depicts Italy as the host country. There were only 13 teams participating in this inaugural World Cup. The design here has an artsy abstract feel to it yet it’s easily understood – it is a goalkeeper, clad in Uruguay’s flag colors, saving the ball from the goal. The very first World Cup tournament and its poster. Let’s take a look at the logo designs for the World Cup as we take a trip back in time, from the first World Cup event in Uruguay (1930) to modern-day Brazil (2014). Besides that, the logos try to convey elements of the host country in its design.
When you look at a particular year’s logo, you immediately associate all the World Cup events and highlights from that year. The design is important as the logo represents and creates the identity of each year’s World Cup event. This includes the official logo design and this year is no different. Various aspects of the game has generated much hype. The FIFA World Cup has been and will always be the most celebrated football tournament throughout the years.
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